Selling Summer 2027? Northern Italy books 6 to 12 months out. Book by January 31, 2027 and compete for a 9-night Northern Italy trip.
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Northern Italy, connected

Venice. Milan. The Lakes. Verona. The Dolomites.

Cities
Lakes
Mountains
Wine country

Northern Italy isn't one trip. It's cities, lakes, mountains, and wine country, and knowing what to pair, how to route it, and what belongs in between is where the itinerary comes together.

Ski the Dolomites in winter. Hike them in summer. Pair the mountains with Venice. Build Milan into Lake Como. Connect Verona with Garda and Franciacorta.

Timing and planning context

Knowing what to pair, when to go, and how to route it is where the itinerary comes together.

And for winter travel, the conversation starts early. Ski season in the Dolomites typically begins in December and can extend into spring, with Christmas and New Year's among the most inventory-constrained periods.

UJV Europe is your partner on the ground in Italy, helping you connect the right places, properties, experiences, and logistics into one seamless itinerary.

You know the client. We know the experience.

Why Northern Italy

They've done Italy. They haven't done all of it.

Rome. Florence. Amalfi. Your clients know the names.

Northern Italy gives you another conversation.

Pair Venice with Cortina or Val Badia. Verona with Val Gardena, Alpe di Siusi, or Madonna di Campiglio. Milan with Lake Como. Build Garda into wine country. The right combinations can turn a familiar destination into a completely different trip for the client who thinks they've already done Italy.

But knowing the North is about more than knowing what connects. It's knowing which part of Lake Como makes sense for the itinerary, because Lake Como isn't one destination..

Then there's the routing. Venice runs on water. The Dolomites require road transfers into the valleys. Two places that look close on a map don't always make sense together.

The difference isn't simply knowing where to stay. It's knowing where to go, what to do, when to go, and how it all connects.

The expertise behind the route

That's where UJV Europe comes in.

Our Product Team is based in Italy and works directly with our portfolio of hotels, local partners, private guides, and experiences. Our Destination Specialists help you build the itinerary around the client. Our Concierge Team handles the details around it. And once your clients travel, our Europe-based In-Travel Specialists are there in real time through a dedicated WhatsApp line.

You stay at the center of the client relationship. We help make the experience work from one stop to the next.

Advisor Perspective
“"You handled a last-minute change in plans for one of my families seamlessly and with real attention to detail, my clients were thrilled. This was my first trip with UJV Europe, but it won't be my last."”
Neil, Largay Travel
Know the North · Live

Know the North. Then know how to sell it.

Two live sessions designed to take you from understanding Northern Italy to confidently building and selling it with UJV Europe.

Know the North: Foundations

Learn how Northern Italy fits together.

Start with the geography. We'll break down how Northern Italy connects, which destinations naturally pair together, how long to spend in each, and when rail, private driver, or boat makes the most sense.

We'll also show you where UJV Europe fits into the itinerary, from hotels and transportation to guides, experiences, concierge, and in-travel support.

You'll leave knowing how to turn a Northern Italy request into a route that makes sense for the client.

Plus live Q&A with the UJV Europe team.

Register

Know the North: The Regions

Know where to send which client.

Go deeper into Milan, the Italian Lakes, Franciacorta, Verona, Venice, and the Dolomites with the UJV Europe team.

We'll cover who each region is right for, where to stay, what to build the trip around, when to go, and which destinations naturally work together.

You'll leave with a clearer understanding of Northern Italy and the confidence to bring your next request to UJV Europe.

Register
Missed it? Both sessions will be recorded and available on demand. Register at any point in the campaign and the replay comes straight to your inbox.
Mountains & Adventure

The Dolomites

For the client who thinks they've done Italy.

The Dolomites change the Italy conversation completely.

Skiing in winter. Hiking and time outdoors in the warmer months. Alpine villages, serious food and wine, and mountain hotels that can make the stay as active or restorative as the client wants. For repeat Italy travelers, active couples, families, and multigenerational groups, the question isn't simply whether to add the Dolomites. It's which part of the Dolomites makes sense for the trip.

Coming from Venice? Look east toward Cortina d'Ampezzo, Brunico, and San Cassiano. These areas connect naturally with Venice and give you several ways to build the mountain portion around the client, from Cortina's skiing and social scene to the landscapes and villages of South Tyrol and Alta Badia.

ROUTING IDEA: Venice → Cortina d'Ampezzo → Brunico / San Cassiano

Coming from Verona? Look toward Ortisei and Alpe di Siusi, or continue west toward Pinzolo and Madonna di Campiglio for a different Dolomites experience. Ortisei and Alpe di Siusi put clients within the Val Gardena area, with strong access to skiing in winter and hiking in the warmer months. Pinzolo gives clients access to the Madonna di Campiglio ski area without requiring them to stay directly in Madonna di Campiglio. From Pinzolo, gondola connections provide access into the larger ski network and some of the area's best-known slopes.

ROUTING IDEA: Verona → Ortisei / Alpe di Siusi

OR GO FARTHER WEST: Verona → Pinzolo / Madonna di Campiglio

KNOW BEFORE YOU SELL The Dolomites aren't one destination. Where the client stays changes the routing, ski access, hiking, dining, and overall feel of the trip. Bring UJV Europe the client and the broader itinerary, and we'll help determine which mountain base makes the most sense.

Curated experiences

What to do in the Dolomites

8 HOURS · PRIVATE · ACTIVE & OUTDOORS

Tre Cime di Lavaredo & Misurina Lake

Tour details

The three peaks your client has already seen without knowing where they are. The day starts at Lake Misurina, then moves to the Tre Cime with an alpine guide, with the option of a scenic walk or the full circuit. Route choice is set on the day against the group's pace.

Best for: active travellers, photographers, repeat Italy clients
8 HOURS · PRIVATE · ACTIVE & OUTDOORS

The Five Towers Hiking Experience

Tour details

Easy alpine trails beneath the Cinque Torri, with First World War positions still visible along the route and lunch at Rifugio Scoiattoli. Beginner rock climbing can be added for clients who want to try it. One of the gentler ways into the high Dolomites.

Best for: first-time hikers, history-minded clients, families with older children
8 HOURS · PRIVATE · ACTIVE & OUTDOORS

Seceda, Ortisei & Seiser Alm

Tour details

Cable car to the Seceda ridge, time in the village of Ortisei, then the meadows of Seiser Alm for an easy walk. Three of South Tyrol's defining landscapes in a single day without a demanding hike.

Best for: first-time Dolomites clients, photographers, moderate walkers
8 HOURS · PRIVATE · ACTIVE & OUTDOORS

Sorapis Lake Hiking Adventure

Tour details

A guided hike to the turquoise water of Lago di Sorapis, with the legends behind the lake and lunch at a mountain chalet on the way back. The most rewarding full day for a fit couple.

Best for: active couples, experienced hikers, photographers
UP TO 7 HOURS · PRIVATE · ACTIVE & OUTDOORS

Lake Braies Hiking Experience

Tour details

An easy circuit around the Pearl of the Dolomite Lakes, with towering peaks on every side. Traditional wooden rowboats can be added, which is the shot most clients are actually there for.

Best for: all fitness levels, photographers, families
8 HOURS · PRIVATE · ACTIVE & OUTDOORS

Dolomites Lakes Discovery

Tour details

Misurina, Dobbiaco, and Braies in one day, with optional rowing at Braies. Built for clients who want the scenery without a sustained climb.

Best for: photographers, nature-led clients, gentler itineraries
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UP TO 8 HOURS · PRIVATE · ACTIVE & OUTDOORS

Passo delle Erbe Hiking or E-Bike Experience

Tour details

A quieter mountain pass beneath the Puez-Odle peaks, walked or ridden by e-bike. The e-bike option opens the day up to clients who would not attempt the hike.

Best for: active travellers, cyclists, clients avoiding crowds
8 HOURS · PRIVATE · FOOD & WINE

Alto Adige Wine Safari

Tour details

The South Tyrol Wine Road with a dedicated wine expert. Family-run cellars, vineyards, castles, and Lake Caldaro, with tastings across both indigenous and international varieties.

Best for: wine-led clients, repeat Italy travellers, couples
8 HOURS · PRIVATE · FOOD & WINE

Bolzano Winery, Carezza Lake & Funes Valley

Tour details

A boutique winery above Bolzano for tasting and a light lunch, then Lake Carezza and the Val di Funes beneath the Odle peaks. Wine and landscape in the same day without rushing either.

Best for: couples, first-time South Tyrol clients, wine and scenery together
8 HOURS · PRIVATE · FOOD & WINE

Ortisei, Wine Tasting & Funes Valley

Tour details

The village of Ortisei, then a panoramic winery near Bolzano, closing in the Val di Funes. A softer alternative for clients based in Val Gardena who do not want a hiking day.

Best for: Val Gardena stays, non-hikers, wine-curious clients
UP TO 8 HOURS · PRIVATE · FOOD & WINE

Bolzano & Merano Food and Wine Experience

Tour details

Two of South Tyrol's most elegant towns through their food. Tyrolean pastries in Merano, then Bolzano's old town with regional wines, local cheeses, and cured meats.

Best for: food-led clients, cultural travellers, rainy-day alternatives
9 HOURS · PRIVATE · FOOD & WINE

Pasta Making & Cortina d'Ampezzo

Tour details

A hands-on class in Cortina's casunziei, the local beetroot ravioli, followed by aperitif and lunch. The afternoon continues to Lake Misurina and time in Cortina itself.

Best for: families, food-led clients, couples wanting a slower day
8 HOURS · PRIVATE · PRIVATE ACCESS

Novacella Abbey & Bressanone

Tour details

A guided visit to Novacella Abbey with access to historic rooms usually closed to visitors and an eight-wine tasting at the abbey's own winery. The afternoon covers Bressanone, the oldest town in Tyrol.

Best for: cultural travellers, wine clients, repeat visitors
7 HOURS · PRIVATE · FAMILY

Adventure & Nature at Kronplatz

Tour details

Rope courses, family via ferrata, mountain playgrounds, and an alpine zoo across a full day on the mountain. The strongest single answer for a multigenerational group in the Dolomites.

Best for: families with children, multigenerational groups, active families
UP TO 7 HOURS · PRIVATE · FAMILY

Alpaca Trekking & Bolzano Food Tour

Tour details

A gentle alpaca trek through the mountains, then Bolzano's historic centre and South Tyrolean specialities in the afternoon. Works for younger children who cannot manage a real hike.

Best for: families with young children, first-time Dolomites clients

Where UJV places clients

Dolomites hotels

Each property booked end-to-end with air, transfers, rail, car rentals, and experiences coordinated by UJV’s Europe team.

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Hotel de Len

CORTINA D'AMPEZZO · VENETO

Contemporary alpine design in the heart of Cortina, built around natural materials and a rooftop overlooking the valley. Managed by Egnazia Ospitalità Italiana, it's a strong fit for the design-minded client who wants to be central without the formality of a traditional grand hotel.

Lefay Resort & Spa Dolomiti

PINZOLO · TRENTINO

The mountain counterpart to Lefay's well-known Lake Garda resort, set above Pinzolo and close to Madonna di Campiglio. Wellness is the focus, with an extensive spa and panoramic Brenta Dolomites setting, plus easy access to one of the region's best-known ski and mountain destinations.

Falkensteiner Hotel Kronplatz

BRUNICO · SOUTH TYROL

A contemporary Matteo Thun-designed retreat at the base of Kronplatz (Plan de Corones), one of South Tyrol's premier ski areas. Its ski-in/ski-out location puts the slopes and lift system right at the door, making it a standout base for clients who want the mountain to drive the stay.

Falkensteiner Family Resort Lido

BRUNICO · SOUTH TYROL

Built for families with young children, with a natural lake, indoor water slide, rooftop adventure park, and programming that gives parents time to themselves. It isn't ski-in/ski-out, but Kronplatz is easily accessible, with ski school partners offering supervised pick-up and drop-off for kids.

How it connects

Arrive from Venice for the eastern Dolomites, or Verona and Milan for the western Dolomites, depending on where the client is staying. From there, continue into the Lakes, Verona, Milan, or Venice to build out the broader Northern Italy itinerary. UJV Europe can coordinate the private transportation, timing, luggage, experiences, and onward logistics as part of the full itinerary. UJV Europe handles the details between destinations.

Fashion & Design

Milan

Don't treat Milan like an airport.

For the right client, Milan deserves more than an arrival night. Beyond fashion and design, the city has real cultural weight. Leonardo da Vinci's The Last Supper, one of the experiences our clients request most, is reason enough to plan ahead. Add Brera, Villa

Necchi, Castello Sforzesco, an evening at Teatro alla Scala, and aperitivo along the Navigli, and two or three nights fill quickly. It's also one of the North's most useful gateways. Pair Milan with Lake Como for an easy city-and-lake itinerary, or use it as the starting point for Piedmont, Franciacorta, Verona, the western Dolomites, and beyond.

Curated experiences

What to do in Milan

4 HOURS · PRIVATE · ICONS

Milan Highlights & The Last Supper

Tour details

Duomo, Galleria Vittorio Emanuele II, La Scala, and Leonardo's Last Supper with a private guide. Access to the Last Supper is limited and subject to availability, so it has to be requested well ahead of travel.

Best for: first-time Milan clients, cultural travellers, short stays
2 HOURS · CULTURE · ICONS

An Evening at Teatro alla Scala

Tour details

An evening at one of the world's most celebrated opera houses, with tickets arranged around the performance calendar. For the right client, La Scala can become the reason to build an evening, or an entire Milan stay, around the performance.

Best for: opera lovers, cultural travellers, special occasions
2.5 or 4.5 HOURS · PRIVATE · PRIVATE ACCESS

Fashion District & Personal Shopping

Tour details

The Quadrilatero della Moda with a fashion expert or personal shopper, with boutique appointments arranged in advance. The difference between browsing Montenapoleone and being expected there.

Best for: shopping-led clients, fashion clients, VIP treatment
3-3.5 HOURS · PRIVATE · FOOD & WINE

Milan Food & Aperitivo Tour

Tour details

Historic cafés, gourmet food shops, and local venues, closing with the aperitivo ritual that structures the Milanese evening. A useful first night for clients arriving from a transatlantic flight.

Best for: first-night arrivals, food-led clients, couples
3 HOURS · PRIVATE · FOOD & WINE

Authentic Italian Home Cooking

Tour details

A private class in a local host's home, built around Milanese recipes, ending with everyone sitting down to eat what they made. More intimate than a commercial cooking school.

Best for: couples, families, clients wanting local contact
3 HOURS · PRIVATE · ACTIVE & OUTDOORS

Milan by Bike

Tour details

A guided ride covering the city's main landmarks. The efficient option for a short stay, or for a client who does not want to spend the day walking.

Best for: active clients, short stays, repeat Milan visitors

Where UJV places clients

Milan hotels

Each property booked end-to-end with air, transfers, rail, car rentals, and experiences coordinated by UJV’s Europe team.

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Casa Brera, a Luxury Collection Hotel

BRERA · MILAN

One of Milan's newer luxury arrivals, bringing contemporary design to the edge of Brera. Its rooftop and strong food and drink scene have quickly made it popular with locals too, giving clients a more current read on the city.

Casa Baglioni

BRERA · MILAN

Italian-owned and rooted in Brera, with interiors inspired by 1960s Milanese design. Michelin-starred dining by chef Claudio Sadler adds another reason to stay, making it a strong fit for clients drawn to Italian design and gastronomy.

Sina The Gray

DUOMO · MILAN

Small, design-led, and steps from the Duomo and the Galleria. A boutique alternative when the client wants central positioning without a large hotel.

Sina De La Ville

DUOMO · MILAN

A classic, traditional address steps from the Galleria and La Scala, with the added draw of a rooftop pool overlooking the city. A dependable central option for a shorter stay or a value-conscious placement within a longer luxury itinerary.

Nemi Hotel

MILAN

A contemporary option on Via Benvenuto Cellini, in a lively neighborhood known for restaurants, galleries, and a more local feel. Though outside the historic center, it’s well connected, with a garden for breakfast, lunch, dinner, and aperitivo that gives the hotel its own sense of place.

Also on this route

Piedmont

For the client who has already done Tuscany, take the wine conversation north. Turin is one of Northern Italy's best-kept secrets: an elegant former royal capital with grand boulevards, Savoy palaces, historic cafés, and an Alpine backdrop, without the crowds of Italy's better-known cities. It's also a destination for clients who travel for food and culture. Turin is the capital of Italian chocolate, home of gianduiotto and historic bicerin cafés, and its Museo Egizio holds one of the world's most important collections of Egyptian antiquities. From here, continue into Piedmont's wine country for Barolo, Barbaresco, Barbera, and a completely different take on the Italian countryside.l.

Where UJV places clients

Where to stay

Sina Villa Matilde

ROMANO CANAVESE · PIEDMONT

A historic villa with formal gardens about 35 minutes from Turin, near UNESCO-listed Ivrea, celebrated for its modernist architecture and design heritage. A countryside base that puts the Savoy residences and northern Piedmont within reach.

Relais Sant'Uffizio

MONFERRATO · PIEDMONT

A restored 16th-century Dominican monastery in the rolling Monferrato hills, offering a quieter alternative to the better-known Langhe. The two-Michelin-starred Locanda del Sant'Uffizio and panoramic Aquanatura Spa make it as much a destination for dining and wellness as for the surrounding wine country.

How it connects

Fly into MXP or LIN and let Milan open the itinerary. From here, Lake Como is an easy choice, but it isn't the only one. Continue by rail to Verona or Venice, head west into Piedmont, or build a less expected route from Turin toward Genoa and the Italian Riviera.

UJV Europe can connect the transportation, timing, luggage, experiences, and onward logistics around the route that makes the most sense for the client.

Lake & Wine Country

Lake Garda

One lake. Very different ways to experience it.

Lake Garda is much more than a slower stop between Verona and the Dolomites. Sirmione brings a medieval fortress and history to the southern shore. Limone sul Garda is known for its cliffside lemon groves. Salò and Gardone Riviera pair elegant waterfronts with the eccentric Il Vittoriale degli Italiani.

Farther north, the landscape becomes more dramatic around Riva del Garda, while Malcesine brings its castle and mountain backdrop. And sometimes the best way to understand Garda is from the water. Hydrofoils, ferries, and private boats connect towns across the lake and reveal villas, gardens, and landscapes you won't experience from the road.

Then layer in everything around it: hiking and water sports, resort stays and wellness, Valpolicella to the east, Franciacorta to the west, and the Dolomites within the broader route. For clients who want water, wine, culture, and time outdoors, Lake Garda can become a reason for the itinerary, not simply a stop between destinations.

Curated experiences

What to do in Lake Garda

8 HOURS · PRIVATE · PRIVATE ACCESS

Isola del Garda & Sirmione by Private Boat

Tour details

The privately owned Isola del Garda with its Venetian neo-Gothic villa and gardens, then the Sirmione peninsula, the Scaliger Castle, and the Roman grottoes of Catullus. Two of the lake's defining sights in one crossing.

Best for: first-time Garda clients, couples, history-minded travellers
6.5 HOURS · PRIVATE · PRIVATE ACCESS

Unusual Lake Garda by Private Boat

Tour details

Three Italian regions in a single day by water. Limone sul Garda, Riva del Garda, and Malcesine, with harbours, medieval streets, lemon groves, and lakeside castles along the way.

Best for: repeat visitors, active clients, full-day itineraries
8 HOURS · PRIVATE · ICONS

Bardolino, Sirmione & Southern Lake Garda

Tour details

A guided visit to Bardolino, then a private boat past Punta San Vigilio, Isola del Garda, and Gardone Riviera, finishing in Sirmione. The southern lake at its most scenic.

Best for: first-time Garda clients, couples, shorter stays
up to 9 HOURS · ACCESS · FOOD & WINE

Valpolicella & Verona

Tour details

An exclusive winery visit with an Amarone tasting, paired with Verona's Arena, Juliet's House, and the historic centre. The most efficient way to combine the wine region and the city in one day.

Best for: wine-led clients, Garda stays, clients not overnighting in Verona
5 HOURS · ACCESS · FOOD & WINE

Wine & Food Experience in Valpolicella

Tour details

A day in the Valpolicella hills at a family-run winery, learning pasta making with a local chef and staying for a long lunch with regional pours. Slower and more hands-on than a standard tasting.

Best for: food and wine clients, couples, slower itineraries

Where UJV places clients

Lake Garda hotels

Where you stay on Garda changes the experience. Grand Hotel Fasano, Lefay, and Falkensteiner sit along the western, Brescia side of the lake, while Cape of Senses gives clients an option on the eastern, Verona side near Torri del Benaco.

Grand Hotel Fasano

Grand Hotel Fasano

GARDONE RIVIERA · LAKE GARDA

A former Habsburg hunting lodge set within mature lakefront gardens on Garda's western shore. Owned and operated by the same Italian family for three generations, it preserves an intimate, old-world character that feels increasingly rare.

Lefay Resort & Spa Lago di Garda

Lefay Resort & Spa Lago di Garda

GARGNANO · LAKE GARDA

High above the lake among olive groves in the Riviera dei Limoni, close to Limone sul Garda. Its expansive 4,300-square-meter spa is the centerpiece, with panoramic lake views, indoor and outdoor pools, and a wellness program designed around a deeply restorative stay.

Cape of Senses

Cape of Senses

TORRI DEL BENACO · LAKE GARDA

Our option on Garda's eastern, Verona side, near the village of Torri del Benaco. A strong placement for clients who want to experience a different side of the lake while keeping Verona and the broader Veneto routing within easy reach.

Falkensteiner Resort Lake Garda

Falkensteiner Resort Lake Garda

SALÒ · LAKE GARDA

New for 2026, a Matteo Thun-designed resort set within a botanical park above Salò. Especially strong for families, with a 1,500-square-meter kids' area and dedicated family spaces balanced by separate adults-only zones, plus a rooftop pool with sweeping views across Lake Garda.

Also on this route

Franciacorta & Lake Iseo

If the client knows Champagne, introduce them to Italy's answer to traditional-method sparkling wine. Franciacorta is a small wine region of rolling hills, historic estates, monasteries, and vineyards between Milan and Lake Garda. Its Franciacorta DOCG wines are made using traditional bottle fermentation, with producers including Ca' del Bosco, Bellavista, and Barone Pizzini giving serious wine clients plenty of reason to stay rather than simply taste and leave. Then add Lake Iseo. Private boats, historic villages, Monte Isola, and classic Riva experiences bring another dimension to the stay beyond the vineyards. Franciacorta also fits naturally into the broader North. Pair it with Milan and Lake Garda, continue toward Verona, or use it as part of a route north into the Dolomites, particularly toward Pinzolo, Ortisei, and Alpe di Siusi.

Curated experiences

What to do in Franciacorta & Lake Iseo

5.5 HOURS · PRIVATE · FOOD & WINE
Franciacorta Wine Expedition
Tour details

Producers including Ca' del Bosco, Barone Pizzini, and Bellavista, with winemakers, vineyard visits, and tastings paired with local production. For the client who knows Champagne and has never heard of this.

Best for: wine-led clients, repeat Italy travellers, couples
5.5 HOURS · PRIVATE · PRIVATE ACCESS
Riva Aquarama Experience & Franciacorta
Tour details

Behind the scenes at the Bellini Riva restoration workshop, then a private cruise on Lake Iseo aboard a vintage Riva Aquarama, closing at a Franciacorta cellar. Access that does not exist as a standard product.

Best for: design and collector clients, celebration trips, repeat visitors
3 HOURS · PRIVATE · PRIVATE ACCESS
Sunset Riva Aquarama Cruise
Tour details

Lake Iseo at sunset aboard a classic Aquarama, with Monte Isola ahead and a glass of Franciacorta in hand. Short, and the strongest single moment in this part of the North.

Best for: couples, anniversaries and honeymoons, short stays
8 HOURS · PRIVATE · ICONS
Lake Iseo Highlights
Tour details

A full day across Iseo, Lovere, Monte Isola, and Sarnico, with a private boat cruise past fishing villages and historic villas. The lake most clients have never been offered.

Best for: repeat Italy travellers, clients avoiding crowds, full-day itineraries

Where UJV places clients

Where to stay

How it connects

Lake Garda and Franciacorta fit naturally into a route from Milan through Northern Italy. Pair the two for lake time, wine country, and Lake Iseo, then continue east toward Verona and Venice or north toward the Western Dolomites and Brenta Dolomites, including Pinzolo and Madonna di Campiglio. UJV Europe can coordinate the private transportation, rail, boats, experiences, and onward logistics around the route, connecting wine country, lake, city, and mountains into one itinerary.

Lakeside Villas

Lake Como

They already want Como. Help them do it right.

You don't need to convince most luxury clients to go to Lake Como. The harder question is where on the lake to stay. Lake Como stretches across dozens of towns and villages, and where you place the client changes the rhythm of the entire stay.

Como and Cernobbio offer easier access from Milan. Tremezzina and Bellagio put clients in the heart of the classic mid-lake experience. Torno and Moltrasio offer a quieter sense of privacy. And once they're there, getting around is often a boat question, not a road question.

That's why the hotel should never be chosen in isolation. UJV Europe helps you match the property, location, experiences, and transportation to how your client actually wants to spend their days.

Curated experiences

What to do in Lake Como

4 HOURS · PRIVATE

Grand Lake Como Private Boat Experience

Tour details

A private boat past Bellagio, Varenna, Villa del Balbianello, and Villa Carlotta, with the route and timing set by the client rather than a schedule. On a lake where movement is the constraint, this is the experience that changes the day.

Best for: all Lake Como clients, couples, celebration trips
5 HOURS · ACCESS · ICONS

Bellagio & Varenna Discovery

Tour details

The two villages most clients came to see, connected by private boat or ferry. Elegant streets, waterfronts, and boutiques on both sides of the lake in a single outing.

Best for: first-time Lake Como clients, couples, shorter stays
5 HOURS · ACCESS · ICONS

Villa del Balbianello & Historic Villas

Tour details

The lake's most photographed villa and its terraced gardens, continuing to the neighbouring historic estates. Recognisable from film, which lands well with clients who did not know the name.

Best for: first-time visitors, garden and architecture clients, photographers
3 HOURS · ACCESS · FOOD & WINE

Lake Como Food Tour

Tour details

A guided walk through local wines, cured meats, regional cheeses, and traditional dishes in venues locals actually use. A grounding half-day on a lake that can otherwise feel like scenery only.

Best for: food-led clients, repeat visitors, couples
3 HOURS · PRIVATE · FOOD & WINE

Private Cooking Class on Lake Como

Tour details

Lombard recipes in a local host's home, using family recipes passed down rather than a standard curriculum. Works equally well for couples and for families with children old enough to cook.

Best for: families, couples, rainy-day alternatives

Where UJV places clients

Lake Como hotels

Each property booked end-to-end with air, transfers, rail, car rentals, and experiences coordinated by UJV’s Europe team.

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Grand Hotel Tremezzo

TREMEZZINA · LAKE COMO

A legendary middle-lake address, owned and operated by the De Santis family since the 1970s and now led by third-generation owner Valentina De Santis. Directly across from Bellagio, with its floating pool and easy boat access, it pairs a deeply personal Italian identity with one of the lake's most coveted locations.

Passalacqua

MOLTRASIO · LAKE COMO

Twenty-four rooms in an 18th-century villa above the water, with terraced gardens running down to the lake. Bellini composed here, and the property still feels more like a private house than a hotel. For the client who values discretion over recognition.

Grand Hotel Victoria Concept & Spa

MENAGGIO · LAKE COMO

On the western shore in Menaggio, with a large spa and a quieter village setting than Bellagio or Cernobbio. Well placed for clients who want the lake plus easy access toward Switzerland and the mountains.

Palazzo Venezia

COMO · LAKE COMO

A historic address in the heart of Como and part of the Villa d’Este group, within walking distance of the town and ferry pier. A strong option for clients who want to stay at the southern end of the lake with easy access to Como.

Villa Flori

COMO · LAKE COMO

An independent, family-owned 19th-century villa on the lake, operated by the Passera family's LarioHotels group since 1958. Its historic connection to Giuseppe Garibaldi, waterfront setting, and Ristorante Raimondi make it a romantic, more relaxed alternative close to Como.

Terminus Lago di Como

COMO · LAKE COMO

An Art Nouveau landmark on the Como lakefront, managed by the Villa d’Este group and steps from the ferry landing. Central and traditional, it puts clients in the heart of Como with easy access to the lake and the city.

Also on this route

Lake Maggiore

Lake Maggiore isn't a substitute for Lake Como. It's a different lake experience entirely. Grand villas, centuries-old gardens, expansive parkland, and the Borromean Islands give it an aristocratic character all its own. Long favored by European royalty and writers, the lake offers a sense of space and privacy that can be especially compelling for clients who already know Italy but haven't discovered this part of the North. The Borromean Islands are reason enough to build time here, with baroque palaces, elaborate gardens, and some of the lake's most iconic views.

Where UJV places clients

Where to stay

Castello Dal Pozzo

OLEGGIO CASTELLO · LAKE MAGGIORE

A historic estate combining a 19th-century Neo-Gothic castle and 18th-century Neoclassical villa, surrounded by parkland near Lake Maggiore. Owned and operated by the Dal Pozzo family, it gives clients a deeply personal stay rooted in the history of the region.

How it connects

Lake Maggiore pairs naturally with Milan and opens another way to build Northern Italy, whether continuing into Piedmont, toward the western Dolomites, or across the North as part of a longer itinerary. UJV Europe can coordinate the private transportation, rail, boats, guides, and experiences around the route, bringing the pieces together from one stop to the next.

History & Wine

Verona

More than a stop between Milan and Venice.

Verona is a UNESCO World Heritage city with remarkably preserved medieval streets, historic defensive walls, Roman architecture, and the setting that gave the world Romeo and Juliet. The Arena di Verona is more than the city's most recognizable landmark.

Each summer, the ancient Roman amphitheater becomes the stage for one of the world's great open-air opera festivals. Add Juliet's House, the city's pink-marble streets and piazzas, and there is plenty here to build a stay around.

Verona also has a culinary identity all its own. Risotto all'Amarone brings together two of the region's signatures, local Vialone Nano rice and Amarone wine, while traditional dishes like bollito misto with pearà offer a taste of the cooking that has defined the area for generations. Then look at where Verona sits. Lake Garda is nearby.

Valpolicella is just outside the city. Venice lies to the east, Milan to the west, and the Dolomites to the north. For clients who came asking for the names they already know, Verona can become one of the places they didn't expect to love.

Curated experiences

What to do in Verona

3 HOURS · PRIVATE · ICONS

Classic Verona Walking Tour

Tour details

Explore Verona's UNESCO-listed historic center with a private guide, from the Arena, dating to the 1st century and still in active use today, to Juliet's House, Piazza Bra, and Ponte Pietra. Nearly two thousand years of history within a remarkably walkable city.

Best for: first-time Verona clients, single-night stays, cultural travellers
3 HOURS · PRIVATE · FOOD & WINE

History, Wine & Local Food Excellence

Tour details

Hidden streets, historic wine bars, and medieval cellars, with Amarone and regional specialities along the way. The version of Verona that works best as an evening rather than a morning.

Best for: food and wine clients, couples, one-night stays
2 HOURS · PRIVATE ACCESS

Private Wine Tasting in a Secret Garden

Tour details

Valpolicella wines in a hidden riverside garden above the Adige, in a setting closed to general visitors. Intimate, and the strongest reason to stay the night rather than pass through.

Best for: couples, wine-led clients, celebration moments
2 HOURS · PRIVATE ACCESS

Palazzo Maffei Museum

Tour details

A private collection running from classical work to contemporary, inside one of Verona's finest historic palaces on Piazza delle Erbe. Compact enough for an afternoon between transfers.

Best for: art clients, cultural travellers, short stays
3 HOURS · PRIVATE · ICONS

Verona Off the Beaten Tracks

Tour details

Secret gardens, Renaissance palaces, panoramic viewpoints, and ancient churches, built as themed routes away from the standard city walk.

Best for: repeat visitors, clients avoiding crowds, cultural travellers

Where UJV places clients

Verona hotels

Two very different ways to stay in the historic heart of Verona.

Vista Verona

Vista Verona

VERONA · VENETO

An independent, family-owned hotel by the Lazzarini family, with just 16 spacious suites in the heart of Verona. A private indoor pool and intimate spa add to the sense of privacy, while the rooftop terrace opens to panoramic views across the city's red-tiled roofs.

Due Torri Hotel

Due Torri Hotel

VERONA · VENETO

The iconic grand hotel of Verona, set within a 14th-century palace beside Sant'Anastasia in the UNESCO-listed historic center. Owned by the family-led Duetorrihotels Group, its period antiques, Murano glass, historic frescoes, and panoramic rooftop preserve the old-world character that has made it a Verona institution.

How it connects

Use Verona between Venice and Milan by rail, pair it with nearby Lake Garda, or continue north by private driver into the Western Dolomites and Brenta Dolomites, including areas such as Ortisei, Alpe di Siusi, Pinzolo, and Madonna di Campiglio.

UJV Europe can coordinate rail, station assistance, luggage, private transportation, and onward logistics so the route works as one connected itinerary.

Canals & Culture

Venice

No cars, no shortcuts, and the deepest experience portfolio in the North.

Venice doesn't work like anywhere else in Italy. There are no cars. Arrivals happen by water, whether by private water taxi or vaporetto, and the hotel drop-off isn't standard. Piers, canal entrances, luggage, and timing all work differently here.

That's exactly why UJV Europe as your partner on the ground matters. We help coordinate the arrival, water transportation, guides, tickets, private access, dining, and onward travel so the advisor doesn't have to piece together how Venice works behind the scenes. And Venice itself is only one part of a lagoon made up of 118 islands.

For the repeat client who says they've already done Venice, go deeper. Explore the lagoon and its islands. Build around food, art, craftsmanship, and private access. See the city after the day crowds leave.

With one of UJV Europe's broadest experience collections in Northern Italy, Venice can be as much about what lies beyond the obvious as St. Mark's, the Grand Canal, and a gondola.

Curated experiences

What to do in Venice

Tours Collection

3 HOURS · PRIVATE · ICONS
Venice Highlights: St. Mark's Basilica & Doge's Palace
Tour details

The two landmarks every first-time client expects, with a private guide. The Doge's Palace, the Bridge of Sighs, and the golden mosaics of the Basilica.

Best for: first-time visitors, cultural travellers, short stays
2 HOURS · PRIVATE · ICONS
Venice Off the Beaten Tracks
Tour details

Residential neighbourhoods where Venetians still live, with quiet canals, artisan workshops, and hidden squares away from the main routes.

Best for: repeat visitors, clients avoiding crowds, independent travellers
2 HOURS · PRIVATE · FOOD & WINE
Venice Off the Beaten Tracks with Aperitif
Tour details

The same walk through authentic Venice, closing with a traditional aperitivo inside a historic Venetian palace.

Best for: repeat visitors, couples, late-afternoon slots
2 HOURS · PRIVATE · ICONS
Venice Highlights: St. Mark's Basilica & Rialto Bridge
Tour details

St. Mark's Square, the Basilica, and the Rialto in one guided route, with the history of the Republic running underneath it. The cleanest single introduction to the city.

Best for: first-time visitors, shorter stays, cruise pre-stays
3 HOURS · PRIVATE · ICONS
First Time in Venice
Tour details

An orientation walk built for first-time visitors, mixing the major landmarks with quieter streets and the practical detail clients need to navigate the city themselves afterwards.

Best for: first-time visitors, independent travellers, first-day arrivals
3 HOURS · PRIVATE · ICONS
Venice Discovery Tour: Boat & Walking
Tour details

A private canal cruise paired with a guided walk, giving clients the city from the water and on foot in the same outing. The best single orientation day in Venice.

Best for: first-time visitors, couples, first-day arrivals
2 HOURS · PRIVATE ACCESS
Secret Itineraries of the Doge's Palace
Tour details

Behind the public rooms into the secret chambers, interrogation rooms, prisons, and Casanova's cell. A different building from the one most visitors see.

Best for: repeat visitors, history-minded clients, teenagers
2 HOURS · PRIVATE ACCESS
Hidden Treasures of the Doge's Palace
Tour details

Rarely opened rooms including the Doge's private chapel, the secret archives, the treasure rooms, and the panoramic terraces.

Best for: repeat visitors, cultural travellers, VIP treatment
3 HOURS · PRIVATE ACCESS
Basilica & Hidden Treasures of the Doge's Palace
Tour details

St. Mark's Basilica combined with access to the private areas of the Doge's Palace that are normally closed. The strongest single day for a client who wants the icons and something beyond them.

Best for: first-time visitors wanting depth, cultural travellers, couples
3 HOURS · PRIVATE ACCESS
Venice Biennale Arte 2027
Tour details

The Biennale with an expert guide who can navigate the Giardini and the Arsenale and explain what matters in a show that is too large to see properly without help.

Best for: art clients, repeat visitors, 2027 travel dates

Slow Tours

1 HOUR · PRIVATE · PRIVATE ACCESS
Explore Venice by Electric Boat
Tour details

The hidden canals aboard a silent electric boat, with Prosecco on board. The quiet version of a city that is usually experienced at volume.

Best for: couples, repeat visitors, clients avoiding crowds
5 HOURS · ACCESS · ACTIVE & OUTDOORS
Boat Safari into the Wild Lagoon
Tour details

A journey through the untouched lagoon with a local fisherman, spotting flamingos and wildlife in an environment most visitors never see. Venice without any of the architecture.

Best for: nature-led clients, families with older children, repeat visitors
4 HOURS · ACCESS · ACTIVE & OUTDOORS
Botanical Tour
Tour details

The lagoon ecosystem with a botanical expert. Native plants, herbs, tides, and the balance that keeps the whole system standing.

Best for: garden clients, nature-led travellers, curious repeat visitors
6 HOURS · ACCESS · FOOD & WINE
Sant'Erasmo Bike, Wine & Honey Tour
Tour details

Cycling across Venice's garden island, with an organic apiary, honey and Prosecco tastings, and the island's own Orto wine.

Best for: active clients, food and wine travellers, repeat visitors
2-4 HOURS · PRIVATE · PRIVATE ACCESS
Edipo Re Sunset Experience
Tour details

A sunset cruise aboard the Edipo Re, a vessel with its own history in Italian cinema, with gourmet dining and the stories that go with it.

Best for: couples, celebration trips, art and film clients
4 HOURS · ACCESS · ACTIVE & OUTDOORS
Rowing Lesson in Burano
Tour details

Learning the traditional Venetian rowing technique while exploring Burano and the quieter northern lagoon. Harder than it looks, which is part of the appeal.

Best for: active clients, families with older children, repeat visitors
4 HOURS · ACCESS · FOOD & WINE
Wines of the Lagoon
Tour details

The vineyards of Sant'Erasmo and Mazzorbo, tasting lagoon wines produced nowhere else. For the wine client who thinks they have covered Italy.

Best for: wine-led clients, repeat visitors, couples
4 HOURS · ACCESS · ACTIVE & OUTDOORS
Birdwatching in the North Lagoon
Tour details

Private wetlands and fishing valleys that hold flamingos, herons, and migratory birds, in one of Europe's more significant habitats.

Best for: nature-led clients, photographers, early risers
8 HOURS · ACCESS · ACTIVE & OUTDOORS
Lio Piccolo Bike Experience
Tour details

Cycling through one of the quietest corners of the Venetian lagoon, across flat landscapes with long open views.

Best for: active clients, couples, repeat visitors

After Hours Collection

1.5 HOURS · PRIVATE · PRIVATE ACCESS
After Hours St. Mark's Basilica
Tour details

Private access to the Basilica after closing, with the golden mosaics and nobody else in the building. The single most requested private access in Venice.

Best for: repeat visitors, celebration trips, VIP treatment
1.5 HOURS · PRIVATE · PRIVATE ACCESS
After Hours Doge's Palace
Tour details

A private evening opening of the Doge's Palace, walking the halls without the daytime crowds.

Best for: repeat visitors, history-minded clients, VIP treatment
1.5 HOURS · PRIVATE · PRIVATE ACCESS
Clock Tower Exclusive Visit
Tour details

The mechanics of the historic Clock Tower, closing with panoramic views over St. Mark's Square from a vantage point most visitors never reach.

Best for: repeat visitors, families with older children, photographers
2 HOURS · PRIVATE · PRIVATE ACCESS
Scuola Grande di San Rocco
Tour details

Tintoretto's cycle during a private after-hours visit, in one of the more extraordinary Renaissance interiors in the city.

Best for: art clients, repeat visitors, cultural travellers
2 HOURS · PRIVATE · PRIVATE ACCESS
Scuola Grande San Giovanni Evangelista
Tour details

One of Venice's oldest confraternities, with Gothic, Renaissance, and Baroque work across the building. Rarely on a first-time itinerary, which is the point.

Best for: repeat visitors, art clients, cultural travellers
1.5 HOURS · PRIVATE · PRIVATE ACCESS
Museo Fortuny After Hours
Tour details

A private evening visit to the home and atelier of Mariano Fortuny, whose fabrics and lamps still define a certain idea of Venetian design.

Best for: design and fashion clients, repeat visitors, couples
3 HOURS · PRIVATE · PRIVATE ACCESS
The Fortuny Experience
Tour details

Palazzo Fortuny combined with a private visit to the Fortuny residence on Giudecca. The full version for clients who know the name.

Best for: design and fashion clients, collectors, repeat visitors
1.5 HOURS · PRIVATE · PRIVATE ACCESS
La Fenice Theatre After Hours
Tour details

An exclusive evening opening of the opera house, with the option of a private aperitif inside the theatre itself.

Best for: music and opera clients, celebration trips, couples
1.5 HOURS · PRIVATE · PRIVATE ACCESS
Venice Conservatory Experience
Tour details

Palazzo Pisani and the daily life of Venice's conservatory, including the musical traditions still practised inside it.

Best for: music clients, repeat visitors, cultural travellers

Family Experiences

1.5 HOURS · PRIVATE · FAMILY
Role Game by Boat: The Merchant of Venice
Tour details

Families take on the roles of Venetian merchants during an interactive adventure aboard a private boat along the Grand Canal.

Best for: families with children, multigenerational groups, first-time visitors
1.5 HOURS · PRIVATE · FAMILY
Treasure Hunt in Venice
Tour details

A hunt around Santa Maria Formosa, solving clues while uncovering the city's legends and hidden corners.

Best for: families with children aged roughly 6 to 12, first-time visitors
1.5 HOURS · PRIVATE · FAMILY
Treasure Hunt in Cannaregio
Tour details

Games, puzzles, and stories through the Jewish Ghetto and the wider Cannaregio district. Substantial history delivered in a form children will actually absorb.

Best for: families with older children, history-minded parents
1.5 HOURS · PRIVATE · FAMILY
Treasure Hunt in Castello
Tour details

The secrets of the Venetian Arsenal and a search for mythical lions across the Castello district.

Best for: families with children, repeat visitors, active families
1.5 HOURS · PRIVATE · FAMILY
Hunt for Writing
Tour details

Ancient inscriptions and secret symbols around the city, closing with a workshop where children make their own newspaper on original Olivetti typewriters.

Best for: families with older children, design-minded parents, rainy days
2 HOURS · PRIVATE · FAMILY
Orienteering Game: The Bajamonte Conspiracy
Tour details

A city-wide adventure built around one of Venice's real historical conspiracies. Designed for teenagers as much as younger children.

Best for: families with teenagers, multigenerational groups, active families
1.5 HOURS · PRIVATE · FAMILY
Painting Lesson
Tour details

Creating a Venetian painting with a local artist, either in a historic palace or outdoors at a panoramic location.

Best for: families, couples, rainy-day alternatives
3 HOURS · PRIVATE · FAMILY
Venetian Delights Tour: Sweet Discoveries & Gondola Magic
Tour details

Artisan chocolate or gelato tastings, hidden corners of the city, and a private thirty-minute gondola ride. The easiest family win in Venice.

Best for: families with young children, multigenerational groups, first evenings
2 HOURS · PRIVATE · FAMILY
Mask Workshop
Tour details

Decorating an authentic Carnival mask with local artisans, and taking it home. A real souvenir rather than a bought one.

Best for: families with children, rainy days, shorter stays

Shared & Small Group Experiences

7 HOURS · SHARED · UP TO 10 GUESTS
Venice Highlights: St. Mark's Basilica, Doge's Palace & Gondola Ride
Tour details

The Basilica, the Doge's Palace, and a shared gondola ride with an expert guide, in a small group. A full-day option when the itinerary does not warrant a private guide.

Best for: value-conscious placements, solo travellers, shorter stays
3 HOURS · SHARED · UP TO 20 GUESTS
Venice Walking Tour & Gondola Ride
Tour details

A guided walk through the main streets and landmarks, closing with a shared gondola ride through the canals.

Best for: first-time visitors, half-day slots, value placements
3 HOURS · SHARED · UP TO 16 GUESTS
Venice Food Tour & Cicchetti
Tour details

Traditional cicchetti and local specialities through authentic neighbourhoods and historic bacari with a local guide.

Best for: food-led clients, solo travellers, evening slots
4 HOURS · SHARED · UP TO 16 GUESTS
Venetian Cooking Class
Tour details

A hands-on class in classic Italian recipes, followed by sitting down to the meal.

Best for: food-led clients, couples, rainy-day alternatives
2.5-3 HOURS · SHARED · UP TO 16 GUESTS
Venice Walking Tour
Tour details

Hidden alleys, canals, and historic squares with the history and local traditions behind them.

Best for: first-time visitors, short stays, value placements
5-6 HOURS · SHARED · UP TO 16 GUESTS
Murano & Burano Excursion
Tour details

The glassblowing tradition on Murano and the coloured streets of Burano across a half to full day on the lagoon.

Best for: first-time visitors, families, photographers
30 MINUTES · SHARED · UP TO 5 GUESTS
Shared Gondola Ride
Tour details

The classic gondola ride through the quieter canals. Short, and the thing clients will ask for regardless of what else is booked.

Best for: all clients, add-on to any itinerary, families

Where UJV places clients

Venice hotels

Each property booked end-to-end with air, transfers, rail, car rentals, and experiences coordinated by UJV’s Europe team.

View More Properties

Ca' Sagredo Hotel

CANNAREGIO · VENICE

A 15th-century palazzo on the Grand Canal, with frescoed public rooms and a Rialto-facing terrace. Historic in a way that reads as a museum, which is exactly the appeal for the right client.

Aman Venice

SAN POLO · VENICE

A 16th-century palazzo on the Grand Canal with original Tiepolo ceilings and two private gardens, which almost nothing in Venice has. The top of the market, and the property clients book the trip around.

The St. Regis Venice

SAN MARCO · VENICE

A prime Grand Canal address with views toward the Basilica di Santa Maria della Salute and an easy walk to Piazza San Marco. Butler service and a central location make it a strong choice for first-time Venice clients who want the city's icons close at hand.

Hotel Metropole Venice

CASTELLO · VENICE

A lagoon-facing property near San Marco, filled with an owner's collection of antiques and curiosities. Idiosyncratic rather than polished, which suits a returning client more than a first-timer.

Baglioni Hotel Luna

SAN MARCO · VENICE

One of Venice's historic luxury addresses, just steps from Piazza San Marco, newly reopened following an extensive refurbishment. Its frescoed ballroom and deeply Venetian character remain, now refreshed for a new chapter in the hotel's long history.

Cà di Dio

CASTELLO · VENICE

A former 13th-century pilgrims' hospice reworked by Patricia Urquiola, near the Arsenale. Contemporary and calm, in a residential stretch of Castello. Strong during Biennale years for its proximity to the Giardini.

Palazzo Giovanelli and Gran Canal

SANTA CROCE · VENICE

A restored palazzo with Grand Canal frontage, near the San Stae vaporetto stop. Smaller and quieter, and a practical canal-view placement at a gentler rate than the top tier.

Sina Centurion Palace

DORSODURO · VENICE

A Grand Canal address in Dorsoduro beside the Basilica di Santa Maria della Salute, with contemporary interiors behind a striking Gothic façade. A strong fit for art-focused clients, with the Peggy Guggenheim Collection, Accademia, and Dorsoduro's galleries close by.

Sina Palazzo Sant'Angelo

SAN MARCO · VENICE

A small palazzo directly on the Grand Canal, between the Rialto and the Accademia. Intimate, with a handful of canal-facing rooms. Book those specifically or the placement loses its point.

Violino d'Oro

SAN MARCO · VENICE

A small design-led property on a canal near San Marco, recently reworked with a contemporary Venetian palette. For clients who want central positioning in a boutique rather than a grand hotel.

Hotel L'Orologio Venice

SANTA CROCE · VENICE

A smaller Grand Canal property near San Stae, themed around watchmaking. Best used as a value placement or a shoulder-season option inside a longer itinerary.

How it connects

Getting into Venice depends on how the client arrives. Fly into VCE and continue by water to the hotel. Arrive by rail and UJV Europe can coordinate the water transfer from Santa Lucia station. Arrive by car and the road ends at Piazzale Roma, where the journey continues by water. From Venice, continue by rail to Verona, with Lake Garda and Lake Iseo easily worked into the route from there. Or head north by private driver into the Eastern Dolomites, including Cortina d'Ampezzo, San Cassiano, and Brunico. UJV Europe can coordinate each transition, from airport, rail station, or Piazzale Roma to the hotel pier, and from Venice to the next destination, so the different pieces work as one itinerary.

How to build the itinerary

Start with one destination. Build the North around it.

Choose the anchor

Start with the destination that gives your client the strongest reason to go.

Add the pair

Add a second region that brings something different to the trip.

Connect the trip

Bring the route, transportation, and timing together.

The routing approach

Northern Italy doesn't have to feel complicated.

Start with the destination that gives your client the strongest reason to go. That's the anchor.

Then add a second region that brings something different to the trip. That's the pair.

Milan and Lake Como for city and lake. Venice and the Eastern Dolomites for culture and mountains. Verona and Lake Garda for history, wine, and time on the water. Franciacorta and Lake Iseo for wine country and a lake experience many clients haven't discovered yet.

Then think about how they connect.

Milan to Venice works easily by rail. Milan to Lake Como is typically better by private car. Venice can lead into Verona by rail before continuing by private driver to Lake Garda, while the right Dolomites routing depends on which part of the mountains the client is visiting.

That's where UJV Europe comes in.

You know the client. We know the ground. Bring us the brief and we'll help you choose the right combination, build the routing, and coordinate the hotels, transportation, guides, experiences, and details from one stop to the next.

Compare the itinerary pairings
Client Anchor Pair Connected by Nights
First-time Italy Venice Milan + Lake Como Driver, Car Rental & Rail 6 to 9
Repeat Italy Venice Verona + Eastern Dolomites (Cortina, Treviso) Driver & Car Rental 9 to 11
Repeat Italy Venice Verona + Western Dolomites (Brenta) Driver & Car Rental 9 to 11
Wine-led Verona Garda + Franciacorta Driver & Car Rental 7 to 9
Design and fashion Milan Lake Como Private driver 6 to 8
Active or multigenerational Dolomites Lake Garda + Franciacorta Private driver 8 to 10
Extended, three regions Venice Dolomites + Verona Driver & Rail 10 to 14

Verona works as a connector rather than a region. A single night there breaks up a transfer without adding a stop to the count.

Try this

10 Nights

01
3 nights

Venice

Start with the icons, then go deeper with private access, local craftsmanship, or time out on the lagoon.

02
4 nights

Dolomites

Choose the right mountain base for the route and the client, from active days outdoors to a more wellness-led stay.

03
1 night

Verona

Add a city they may not have considered, with the Arena, historic center, and Valpolicella within reach.

04
2 nights

Lake Garda or Franciacorta

Finish with time on the lake, wine country and Lake Iseo, or build the final days around both.

One thing worth knowing.

The Dolomites have distinct seasons, with many hotels operating approximately May through October and December through March or April, depending on the property.

Peak winter dates require even more planning. During the Christmas and New Year period, specific hotels may require minimum stays, with seven-night minimums common over the holidays.

That means the itinerary above is a starting point, not a formula. Bring UJV Europe the dates and the client, and we'll help determine which mountain base, length of stay, and wider Northern Italy routing make sense for the trip.

Your partner on the ground in Italy

You know the client. We connect the trip.

Northern Italy gets easier when one team is connecting the details from the first arrival to the final departure.

Multi-city itineraries

Hotels, routing, experiences, and logistics brought together around one itinerary.

Rail

Inter-city rail booked and coordinated within the itinerary.

Private transportation

Airport transfers, private drivers, inter-city transfers, and local transportation.

Water transportation

Water taxis, ferries, hydrofoils, and private boats where the itinerary requires them.

Air

Transatlantic and intra-Europe air supported by UJV Air, our in-house Team.

VIP meet & greet

Arrival support and airport services where available.

Guides & experiences

Private guides, museum visits, culinary experiences, wine tastings, workshops, and local experiences through our Europe portfolio.

Concierge

Restaurants, spa appointments, beach clubs, and other pre-travel and in-destination arrangements.

Rental cars

Coordinated around the itinerary when self-drive makes sense.

Travel insurance

Available through UJV.

Proactive reconfirmation

Before every hotel stay, transfer, experience, and service, our In-Travel Specialists reconfirm the arrangement.

In-travel support

A dedicated WhatsApp line connects your clients with our Europe-based In-Travel Specialists while they travel.

White-label itineraries

Advisor-branded itineraries that keep you at the center of the client relationship.

Sell Northern Italy

Know it. Sell it. Earn your way there.

From October 1, 2026 through January 31, 2027, the eligible travel advisor with the highest total eligible Northern Italy gross sales will earn a 9-night trip through Northern Italy.

The Prize

9 nights · 4 destinations
  1. 2 nights · Venice

    The St. Regis Venice

    1 room · Breakfast included

  2. 2 nights · Verona

    Due Torri Hotel

    1 room · Breakfast included

  3. 3 nights · Dolomites

    Gardena Grödnerhof Hotel & Spa

    1 room · Breakfast included

  4. 2 nights · Lake Iseo

    L’Albereta Relais & Châteaux

    1 room · Breakfast included

How to Qualify

Booking Window

October 1, 2026 through January 31, 2027. No registration is required.

How You Win

The eligible advisor with the highest total Northern Italy gross sales during the contest period wins.

What Qualifies

A confirmed UJV Europe itinerary including a Northern Italy hotel stay, ground transfers, and at least two excursions, all booked through UJV Europe.

Prize Travel Window

February 1, 2027 through January 31, 2028. Travel is subject to hotel availability.

Want the full details? Review the Official Contest Rules for complete eligibility requirements, qualifying sales calculations, tie-breaker rules, prize exclusions, redemption requirements, and additional terms and conditions.

Additional terms and conditions apply. Please review the Official Contest Rules for complete details.

Built for advisors

Keep the North at your fingertips.

The Northern Italy Vault

Download the tools behind the campaign.

Use them when you're qualifying a client, building a proposal, or looking for the next destination to recommend.

  • Anchor-and-pair routing logic
  • A complete 10-night Northern Italy itinerary
  • Region-by-region advisor talking points
  • The full Northern Italy experience library
  • Property and client-fit guidance
  • Routing considerations to know before you quote
Download the Northern Italy Routing Guide
See the routing

Northern Italy makes more sense on a map.

See the regions, lakes, valleys, rail connections, driving routes, properties, and experiences together.

Use it to understand the geography before recommending the sequence, compare possible pairings, and have a more confident conversation with your client.

  • Orient clients by region, lake, and valley
  • Understand what naturally pairs together
  • Check the connection before recommending the sequence
  • Explore hotel and experience locations
  • Open the full Google Maps version while planning
Explore the Northern Italy Map

Your UJV Europe team

The specialists behind your next Northern Italy itinerary.

Meet the Europe Luxury Destination Specialists helping you connect Italy's cities, lakes, mountains, and experiences into one seamless itinerary.

Europe Concierge team

The team behind the details of your Italy itinerary.

From restaurant reservations to local experiences and final touches, our Europe Concierge team helps bring the details of your clients' Italy itineraries together.

Behind every UJV Europe itinerary

You get one specialist. Behind them, four teams.

When you book Europe with UJV, you're not handing a request to a single person and hoping they can cover every detail. Your dedicated specialist is backed by teams focused on product, itinerary design, concierge, and in-travel operations.

Luxury Destination Specialists

Ten specialists focused exclusively on Europe work directly with travel advisors to design tailor-made itineraries, provide destination guidance, and manage the trip from the planning side. You’ll have a dedicated specialist to lean on for your Europe requests.

Product Team

Our Europe Product Team is based in Italy and manages the strategy, contracting, and relationships behind our portfolio of luxury hotels, local ground partners, private guides, and destination experiences. Their job is to know what’s on the ground so your specialist can put it to work for your client.

Concierge Team

The trip doesn’t end when the hotels are confirmed. Our Concierge Team can help arrange restaurant reservations, spa appointments, beach clubs, private tours, transfers, and local experiences before and during travel.

In-Travel Specialists

Every UJV Europe booking is supported by our In-Travel Team. Based in Europe and working in your clients’ time zone, they communicate directly with our local partners, send service reminders and updates, help coordinate last-minute changes, and support clients in real time through a dedicated WhatsApp line.

You remain their advisor. We become your team on the ground.
More than hotel-only

A Partner built around the advisor.

01

WE'RE ON THE GROUND

Our Europe Product Team is based in Italy, with In-Travel Specialists located in Europe and direct relationships across our portfolio of hotels, guides, ground partners, and experiences.

02

WE BUILD THE WHOLE ITINERARY

Don't stop at the hotel. UJV Europe can support multi-city and multi-country itineraries with rail, private transportation, rental cars, ferries, hydrofoils, air, guides, experiences, dining, concierge, VIP meet and greet, and more. Our Europe team works directly with contracted local suppliers and private guides, bringing local expertise into the itinerary while coordinating the details from one destination to the next.

03

WE'RE THERE WHILE THEY TRAVEL

Our In-Travel Team is attached to every UJV Europe booking. Clients have a dedicated WhatsApp line to our Europe-based team for service reminders, updates, real-time coordination, and support throughout the trip.

04

WE WORK BEHIND YOUR BRAND

White-labeled, advisor-branded itineraries keep your relationship front and center. You maintain control and recognition of the booking while UJV Europe supports you behind the scenes.

05

WE KNOW HOW TO CONNECT EUROPE

Northern Italy may be the focus here, but UJV Europe goes well beyond Italy. Today, our team supports itineraries across Italy, France, Greece, Spain, Portugal, London, and Bath, making it possible to connect multi-city and multi-country trips through one Europe team. That means the itinerary doesn't have to stop at the border. Pair Italy with France, continue from Spain into Portugal, or bring multiple European destinations together with the hotels, transportation, guides, experiences, and details coordinated around one trip.

Coming soon
More of Europe is on the way.

UJV Europe is continuing to grow, with Amsterdam, Malta, and Switzerland among the destinations coming next.

More places. Same Europe team.

Working with UJV Europe

Send us the brief. We’ll take it from there.

01

Tell us about the client

Dates, budget, who’s traveling, what they love, what they’ve already done. Send us as much or as little as you have.

02

Work with your Europe specialist

A dedicated UJV Europe Destination Specialist picks up your request and works with you through planning. First response within one business hour.

03

We build the itinerary

We bring together the routing, hotels, transportation, guides, and experiences into one proposal, with the connections between destinations already solved. Typically within Dtwo business days.

04

You present it to your client

Your proposal is white-labeled and advisor-branded, keeping you at the center of the relationship. Need to change the pace, property, routing, or experience mix? We'll revise it with you.

05

We’re there when they travel

Before travel, our team reconfirms the services throughout the itinerary. Once your clients arrive, our Europe-based In-Travel Specialists support them in real time through a dedicated WhatsApp line, working directly with our partners on the ground when needed.

You stay their advisor. UJV Europe is your DMC on the ground.

Your next Northern Italy request

Know the North. Then sell it.

You don't have to know which lake shore, rail connection, mountain base, private guide, or transfer makes the itinerary work.

That's what we're here for.

Tell your UJV Europe specialist who the client is, what they love, what they've already done, and how they want to travel.

We'll help you build the rest.

Sell the North